Custom Genie Officially Launches
Oct 31st 2025
World Emblem is excited to announce the launch of Custom Genie to provide custom stickers, labels, pens, pencils, name badges, and other promotional products to customers under one unified brand. The new Custom Genie website features cutting-edge technology, offering an enhanced user experience.


Custom Genie encompasses the operations of World Emblem brands Stickers International, Fast Pens International, and Name Badges International. The combined company will manufacture close to 2 million products per year for our clients throughout North America. As part of the restructuring, World Emblem has reshored all Custom Genie positions to its Norcross, Georgia plant to provide more flexible shipping options, improved package tracking, and faster delivery times.
“Our customers are asking for a holistic, easy, and fast solution for promotional items to help bring their brands to life. With Custom Genie, we are replacing three separate sites with a new website that will provide improved design tools utilizing AI, simpler reordering, more payment and shipping options, better delivery notifications, and more products available for sale,” said Oz Barhama, Brand Manager of Custom Genie and Senior Director of Ecommerce at World Emblem.
Learn more about Custom Genie here: World Emblem launches Custom Genie, Reshores Operations to Georgia